Penny’s Pizza
BRAND DESIGN | LOGO DESIGN | CHARACTER ILLUSTRATION
Penny’s Pizza needed a fun brand for their new business. They wanted a color system inspired by traditional Italian pizza restaurants and a custom character mascot that could assume different poses and expressions to give life to any future graphics.
I worked alongside my brother to design the mascot. Directing him on poses, items, and expressions then digitizing them as vector objects was an efficient process to create a kit of parts for the Penny’s mascot.
