Brand Design / UI Design / Production Design
Work for: Watson Creative
Creative Director: Matt Watson
Brand design: me!
Call It Official is a companion app for NFL fans to wager in-game currency against their friends, family, and other fans on real-time game outcomes. Players try to predict what will happen and earn bragging rights.
Call It needed an visual identity to help establish a fun and lighthearted position in the sports mobile game category. I began by pulling together three mood boards across a range of mobile and sports aesthetics and then turning each one into demos:
The client was excited about all three but decided to commit to the first. This direction was inspired heavily by mobile gaming: bright colors, bold interfaces, and top notch design systems from developers like Supercell.
I developed this vision into a full system that would then live across the Call It app, landing page, and social media.
With the brand system established, I designed the Call It landing page, UI kit and primary app screen mockups, app store graphics, and social marketing kit for both general use and region-specific targeted campaigns.
