Creative Development / Brand Design / Production Design
Work for: Skylight Collective
Art Director: Brandon Josie
Creative Director: David Cipriano
Role: Senior Brand & Production Designer
Our team developed a complete visual identity system for Riot's Teamfight Tactics Set 16. They needed an aesthetic, brand system, and deployable assets for their season of Lore & Legends.
We developed a robust visual system for Set 16 based on the concept of storybook tales and heroes. The system pulled shapes from illuminated manuscripts and storybooks like character frames, gold textures, patterns and filigree, illustrations of the characters and their factions. We weaved magic into the system through light flares and glow, to bring the storybook to life.
I contributed on early to late stage creative development through production and delivery. I designed frame shapes and patterns, produced vectors from illustrations, developed photo treatments, and created layouts and working templates.
